Self-Serve Pricing Index 146 companies · prices read 19 Aug 2026

How it was measured

Including the mistake that made a second pass necessary. The first run accepted a price only if it carried something like “per month” next to it, then threw that part away. The answer was “$250 per period”, which is not a number you can use. Done properly, the same figure is $2,520 a year.

Where the pages came from

The company list is every distinct website that appeared in the monthly “Who is hiring?” thread on Hacker News between July 2025 and August 2026. That is 4,509 job posts and 1,407 companies. For each one, six likely pricing addresses were tried in turn: /pricing, /plans, /price and a few variations, with and without www.

Matching every price to what it is charged for

A price only counts when something next to it says what you get for it. The parser reads the amount, the currency, an optional quantity, and the unit, then a second unit if there is one. That is how $49 per seat / month is told apart from $49 per seat.

UnitLooks likePricesShare
Month or year/mo, per month, /yr, per year71568.2%
Usageper credit, per GB, per event, per document29227.9%
Per seat, no periodper user, per seat. Kept as unknown413.9%

Turning that into a yearly figure is deliberately boring. Monthly times twelve, yearly times one, per seat per month times twelve times the number of seats. Published figures assume five seats. One seat and twenty-five seats were worked out too, and they move the middle from $2,148 to $3,588, so the seat count is not what drives the result.

Usage prices are never turned into a yearly figure. Making “$0.10 per credit” into a yearly number needs to know how many credits a customer burns, which is exactly what a pricing page does not say. Those prices are recorded with their unit and then left out of every average, rather than filled in with a guess.

Can you actually buy it without talking to anyone

Each page is sorted into one of eight buying paths, based on what is on it: a checkout provider in the page source, a signup link, trial and free plan wording, usage or pay-as-you-go wording, and phrases like “book a demo” or “custom pricing”.

Buying pathPagesShare
Price listed, sales offered as well19540.3%
Buy it yourself, billed by usage10421.5%
Could not be sorted9219.0%
Sales call required428.7%
Trial, then buy it yourself387.9%
Buy it yourself, other102.1%
Straight to checkout30.6%

Four things this cannot see

If a number here about your company is wrong, a parser read your page and got it wrong. Nobody judged you. Write to the address on the imprint page and it gets corrected or removed.